Don't know who, how many, how much, what for, how,
why and what will happen if ...?
Service
Focus Quant offers qualified assistance in:
- U&A surveys
- Concept and ad pre-test
- Concept and ad pre-test
- Evaluation of advertising campaign effect
- Product test (pack, brand-name, design, concept, etc.)
- Tracking of advertising and brand image
- Perception of brand image, positioning map
- Market and consumers segmentation
- Customer profile
- Price expectations and pricing flexibility
- Purchase satisfactions
- Retail audit
- Modeling of consumer behaviour (store shelf)
- Evaluation of product-placement effectiveness in move and TV series
- Evaluation of promo-actions effectiveness (promo-observation)
Methods
Focus Quant uses different methods to sole your tasks:
- Intercept interviews
- In-home interviews
- In-store interviews
- Hall-tests
- Telephone interviews
- Internet-inteviews
- Post product-placement interviews
- Home tests with products placement
Ability
Focus Quant will provide you with:
- A team of expert English-speaking moderators/analysts
- Research-consulting
- Flexibility
- Short research time
- Guarantee of agreed time-frame of your project
- Assistance in preparation of materials
- Pilot interviews
- Observation of hall-tests via the Internet
- Possibility to observe on-line results of longitudinal surveys via the Internet
- Delivery of results in any format convinient for the Client
- Experienced team of company's coders and data input staff
- Unique methodologies
- All types of data analysis
- Database maintance and additional analysis for a year after the project completion
- Assistance in any question